Yesterday marked one of the best homegrown events around.  The annual Petaluma Whiskerino drew people from all over who came to flash their stache and show their grow while onlookers ate chocolate mustaches.

Its no doubt the contest for the best facial fur got a little hairy, but Tiffany Renee tweets “Jack Passion swept the competition.”

Passion is a long-time beard beauty and acclaimed world beard champion. He is also author of The Facial Hair Handbook which teaches men how to grow and groom facial hair.

One look at this man’s flowing red mane and its apparent beard building is in his blood.

Photo from Passion’s Twitter page